Food supplements
Consumers
Supplements of diet are popular among various different groups and for a wide range of reasons. A good understanding of the target group and meeting its needs is a key to success. We have identified two of the largest groups of food supplement consumers globally:
The target group of “natural lovers” consists of people who wish to use natural ingredients to maintain their health. Many supplements are made from or contain natural ingredients such as plant extracts, which appeal to those interested in alternative health or simply maintaining well-being through natural means.
Many active individuals, living busy and stressful lives, regularly choose supplements to maintain their health. Although a healthy, balanced diet provides essential vitamins, some may lack time to focus on their diet. This is why some choose to take supplements like vitamin D or magnesium